As the momentum of the embedded insurance market accelerates, we launched a survey across various European regions to delve into the pulse of the industry, industry professionals' perceptions, and preparations for this shift.
BASED ON OVER 100 INSURANCE PROFESSIONALS' PERSPECTIVES
Our market survey is powered by insights from a broad spectrum of professionals across Europe, including those from the Dach region, Benelux, Central and Eastern Europe, the UK, and other European countries, ranging from business and IT management to operational roles.
The findings were derived from insurance professionals' standpoints on strategic implications, adoption rates, and breadth of embedded insurance offerings, shedding light on if and how this model aims to reshape customer experiences and the operational paradigms of insurance providers.
Insights on embedded insurance are vital for insurers due to:
Market Trends: Survey insights offer a lens into evolving market trends, helping insurers better meet customer expectations for a more seamless integration of insurance into everyday transactions.
Innovation and Product Development: By analyzing successful embedded insurance models, insurers can design offerings that are more relevant and attractive to consumers, enhancing their value proposition.
Competitive Advantage: Integrating insurance into various aspects of consumers' lives offers insurers the chance to differentiate themselves and improve customer engagement, leading to a stronger market position.
Insights into Challenges: Best practices and challenges faced by others can guide insurers in developing strategies that comply with regulations while maximizing growth opportunities.
WHAT CAN YOU EXPECT TO LEARN FROM OUR FINDINGS?
Key objectives behind integrating embedded insurance in insurer’s business models
Challenges in the adoption and promotion of embedded insurance
Insurers' strategies for implementing embedded insurance products
Critical business and technical capabilities to succeed in the embedded insurance space
WHY EMBEDDED INSURANCE MATTERS
(according to survey participants)
By using embedded insurance to collect customer data, it is possible to gain a deeper understanding of customer needs and behavioral patterns, thus optimizing product design, pricing, and risk management
Chief of Product from DACH
I believe embedded insurance presents an opportunity to make insurance more accessible to a broader population in Europe if implemented thoughtfully.
Line of Business Manager from UK
Embedded insurance provides the insurance industry with opportunities for innovation and personalization. Through real-time data and behavioral analytics, insurers can more accurately assess risks and offer personalized insurance products and pricing that meet consumers' specific needs.
Customer Experience Manager from Benelux
READY TO CLEAR THE FOG ON EMBEDDED INSIGHTS?
1 Understand growth, strategic importance, and current adoption rates of embedded insurance across Europe, highlighting its increasing relevance in the insurance sector.
2 Uncover the main goals companies aim to achieve through embedded insurance, such as enhancing customer experience and more.
3 Preferred product approaches will hint at emerging trends and interests within the industry, signaling shifts in consumer demand and market strategy.
4 Consider the strategic imperatives for success in the embedded insurance space, including the importance of digital integration and product flexibility.
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